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Why does your business need to have a unique identity?

"A brochure that makes watching water boil seem exciting or a business card that entices the recipient to call instead of toss, owe at least part of their success to good graphic design -- it doesn't matter if they were created with the latest hot software or an old ink pen." - About.com

Graphic Design is the process of combining graphics and art to communicate and effective message in the form of logos, graphics, brochures, newsletters, posters, signs and other forms of visual communication. How does your company market itself? Often times small businesses do not ask themselves this question when choosing a marketing plan. They rely on the yellow pages, word of mouth or some other means of marketing. The business address and phone number is on a card that they pass out to prospective clients. But does that prospective client remember who you are and what your product is? Or for that matter, do they know where they put your business card? A distinct company identity is one of the most important assets that your business can possess. It means that customers and potential customers will recognize your company name and image by sight. Your image should be standardized throughout your business cards, stationary, brochures and web site.

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